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The 4 Best Calf Exercises To Build Massive, Ripped-Up, Bulging Calves [Exercise Lists]Image: Muscle and Fitness [C]heck out your legs. Flex 'em. If you're anything like the legion of leg-starved bros in America, your calves likely need MAJOR work. Like, a complete overhaul. It's a... -
Would You Eat Crickets? Cricket Flour Might Just Be The New Protein Powder[P]rotein, protein, protein. We preach the benefits nonstop as an integral part of any lean physique. But what if we told you there was a buzzworthy new protein source that offered... -
The Workout Music Friday Five-Pack, V26 — Armin Van Buuren, O.T. Genasis, Galantis, And Vicetone[G]et amped. Every Friday we're dropping a five-pack of heart-thumping, blood-pumping workout songs to build out your playlist, hardwire a little energy into your workouts, and kickstart the... -
Can't See Your Abs? Building Visible Six-Pack Abs Comes Down To Two Simple ThingsImage: Bodybuilding.com "How can I get a visible set of six-pack abs?" [I]'ve been asked this question approximately 1,329,229 times. It might just be THE most popular fitness question on... -
The Workout Music Friday Five-Pack, V25 — Calvin Harris, JAY Z, Rihanna, Alesso, & Flo Rida[G]et amped. Every Friday we're dropping a five-pack of heart-thumping, blood-pumping workout songs to build out your playlist, hardwire a little energy into your workouts, and kickstart the... -
Curious What The Rock’s Diet Looks Like? Try Over 5,000 Calories & 400 Grams of Protein Per Day[C]an you smell what The Rock is cooking? Almost definitely cod. SO. MUCH. COD. Muscle & Fitness recently published what Dwayne 'The Rock' Johnson—the A-list superstar, workout... -
Sabra Recalls 30,000 Cases Of Hummus Due To Listeria Contamination [News][G]ot a container of Sabra hummus in your fridge? Triple check it before dunking. And then check it two more times. Sabra has officially recalled 30,000 cases of their Classic Hummus after... -
[WOTM, 04/2015] Beef Up Your Chest & Shoulders With The Hulk Smash Upper Body Workout[G]ET ANGRY AND HULK SMASH SOME WEIGHT. We're 2 months out from summer. AKA when your body emerges from hibernation and gets put on display for the entire world to see. Okay, maybe... -
The Workout Music Friday Five-Pack, V24 — Kendrick Lamar, Action Bronson, Nicky Romero, & Major Lazer[G]et amped. Every Friday we're dropping a five-pack of heart-thumping, blood-pumping workout songs to build out your playlist, hardwire a little energy into your workouts, and kickstart the... -
The Lean It UP Clean Eating Manifesto — 17 Nutrition Tactics To Eat Cleaner, Live Leaner, And Build The Ultimate Body[I]t's time to overhaul your backwards, incredibly ineffective, fat-as-hell American diet. Because frankly—statistically speaking—your eating is likely a disgusting, unmitigated disaster. And... -
The 30 Most Powerful Arm Exercises For Titanic, Toned Arms[I] can't shake the image of a Barbie & Ken factory. Whether you prefer titanic, sleeve-bursting arms or toned, defined, lean cannons, the following 30 exercises are powerful tools to help... -
Irish It UP — The Supercharged Shamrock Protein Shake [Recipes][G]et festive and IRISH IT UP this St. Patty's Day with our Supercharged Shamrock Protein Shake. Using a combo of uber-nutritious, powerhouse ingredients—including AVOCADO (yes, AVOCADO),...
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Would You Buy Voskos Greek Yogurt After Seeing Their RIDICULOUS New Ad?
**Updated, 6/7/2012 — Voskos never authorized the ad below, it was done rogue by the model. They tweeted back:
@LeanItUP Not our ad actually - this was done independently by the model and unauthorized by us.
— Voskos Greek Yogurt (@GoVoskos) June 7, 2012
Voskos greek yogurt is one of the healthiest snacks available — one cup packs 12 grams of protein for a little over 100 calories — but for some their advertising may prove, well…less than kosher.
As a straight male I personally have no issue with the ad whatsoever. There’s no reason to have a gender-based double standard — it’s no different from all of the glorious Victoria’s Secret models I see in GQ or Megan Fox running around au natural in Maxim. I buy.
Plus, this guys got a killer body, and since when has lathering oneself in cultured dairy ever been a bad idea!? Damn, he beat me to it!
Sex sells, and I suppose Voskos is embracing it all out. And if it gets women to nom nom on some protein-packed, low-cal greek yogurt, I’m all for it.
My real questions are:
1) are you buying?
2) are you scanning the aptly placed QR code?
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Bryan DiSanto
When he’s not working on his (or somebody else’s) abs, whipping up Eggocados, or running a Tough Mudder, he’s probably off yelling at a Carolina Panthers game somewhere.
Latest posts by Bryan DiSanto (see all)
- The 4 Best Calf Exercises To Build Massive, Ripped-Up, Bulging Calves [Exercise Lists] - April 29, 2015
- Would You Eat Crickets? Cricket Flour Might Just Be The New Protein Powder - April 27, 2015
- The Workout Music Friday Five-Pack, V26 — Armin Van Buuren, O.T. Genasis, Galantis, And Vicetone - April 24, 2015
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https://www.leanit-up.com/ Bryan @ Lean It UP
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Lean It UP is a web community that touches all ends of the fitness spectrum. We regularly publish workout plans, nutritional analysis, product reviews, supplement advice, recipes, and other related content that can help inform and educate on the most effective, practical ways to improve fitness levels, aesthetics, and overall health. We want to help YOU build your own perfect body -- hop on for the ride. 
