McDonalds Advertising Vs Reality
Have you ever wondered why your McDonald’s quarter-pounder never looks like it’s in the same burger-sphere as the ones in the ads?
Clearly Isabel M. of Toronto was thinking just that when she asked the Director of Marketing for McDonald’s Canada:
Why does [McDonald’s] food look different in the advertising than what is in the store?
Turns out there’s actually a food stylist to pretty up those big, bad, beefy burgers America craves so badly. Between Photoshop, a lack of steam, and prime condiment placement, the McDonalds’ marketing team can produce an ad quality, HD burger in a few short hours.
Check out the short video below for a behind the scenes look at what really goes on during a McDonald’s burger photo shoot.
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References:
1. Food Blog Cape Town — McDonalds Photo Shoot
Bryan DiSanto
When he’s not working on his (or somebody else’s) abs, whipping up Eggocados, or running a Tough Mudder, he’s probably off yelling at a Carolina Panthers game somewhere.
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https://www.leanit-up.com/ Bryan @ Lean It UP
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